Businesses everywhere were hit hard by the recession; many are still struggling. The tanning industry has especially felt the effects of the weak economy, considering all the hits it has taken in recent legislation. First it was the tan tax, now it is legislators around the world considering age-specific tanning bans.
So how are tanning businesses getting by? Many salon owners have gotten creative, adding services they didn’t offer before and trying new marketing techniques.
Spray tanning is getting very popular very fast, and many tanning owners are jumping on board and are adapting spray tanning services of their own to supplement their incomes. One salon owner offers his advice on starting a spray tanning service and his take on the industry is optimistic and encouraging. Definitely worth a read.
Other owners are offering other services like red light therapy, and even body wraps in order to offer more variety for their customers. Who knows, you might find a new niche to take advantage of; it never hurts to get creative. Think about what the customer wants: to look good and feel good. Tanning helps your customers achieve a favorable body image for your customers, and in turn they feel good about that, while enjoying some endorphins along the way. Think about what you can do to supplement that.
Other salons are engaging the community. This salon for example is offering free tans for anyone who brings in canned goods. Charity drives like this may not get you as much revenue in the short run, but they also build rapport with the community and bring in more customers, which not only being good in itself, could get you more customers and revenue over time.
Salon owners everywhere are doing their best to make things work. It takes some creativity and perseverance, but owners are definitely making it happen.