Operating a small business is incredibly rewarding, but also brings its own unique set of challenges. One of the leading authors on marketing and business is Seth Godin. What separates Godin from many of the other business authors out there is his unique ability to think outside the box and provide real world solutions to businesses of all sizes.
Check out this great interview that Godin gave to Business Zone UK where he gives very specific advice on how small businesses can be successful in the marketplace.
Creating a “tribe” for your business is essential for interacting with your customers. The tribe that is found with your salon will be the people that recommend your business to friends and family and will cultivate a relationship with your clients which is of vital importance.