How To Find A Purple Cow

399px-Seth_Godin_in_2009

Have you read any of Seth Godin’s books?  He is an industry leader in sales and marketing and continues to bring a fresh perspective.  One of his marketing lessons is all about the Purple Cow, which is in essence being the unique defining business in the marketplace.  Check out this in depth interview where he explains how your salon can be a Purple Cow:

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